Our Ninety+Five® story | For ninety minutes and beyond.

We don’t design for every athlete.
We design for footballers.

Ninety+Five® independent football training & performance-wear. In a world of generic global sportswear brands, choose a brand built solely for the demands, culture, and identity of football.

+ OUR PROBLEM

Elite level afterthoughts.

We launched Ninety+Five to solve a problem we faced as players ourselves. Whilst every other element of the kit we wore for football was optimised for performance - underwear was always an afterthought. Even at elite level, professionals are wearing everyday cotton underwear that isn't designed for high-intensity sport. For over a year, we designed, tested and refined prototypes, working closely with players at various levels of the game to ensure their feedback was woven into our debut product, the Core. 1.0 Performance Boxer Brief.

+ OUR MISSION

Marginal gains.

At the core of Ninety+Five® is a belief that the right preparation, kit and mindset can deliver the marginal gains that can be the difference in training and on match day whatever level you play the game. Our mission is to provide training and performance garments to players that serve the identity and mindset of footballers, not all athletes.

+ Our origins in the game

Founded by footballing brothers.

Founded in 2025 by footballing brothers who grew up living and breathing the game. We’ve shared pitches at various levels from professional academies to non-league and know how important the right kit is to your performance and mindset. Arriving prepared, looking the part and being comfortable throughout the game is vital to us. If this resonates, our brand is for you.